1. Reaching a Global Audience but Marketing to a Niche Audience

One of the biggest advantages of digital marketing is that it has removed all sorts of geographical barriers.

You can open your doors to foreign countries and offer your services to customers living miles away. You can market to them with just a click and create awareness among people who otherwise had no chance of knowing about your existence.

We do know that considering a global audience is a very huge number. Here’s where Niche targeting helps us. 

Niche targeting means reaching out only to those people who fit your criteria. This can be done with the help of digital marketing. When you advertise on digital platforms, you can filter out the audience as per the qualities that match your target audience and then run ads.

For example, you can filter the location as India, then further filter them as women between the age group of 25-40 and then further go on to filter them as women who are working.

That is how detailed targeting can get and even further. Thus, is the most desirable benefit of digital marketing.

2. Increased ROI

We consider this as the biggest benefit of digital marketing. In the end, all business activities boil down to the money they require. With the extensive reach offered by digital marketing, the costs are comparatively affordable and not a burden. The investment in digital marketing is significantly lesser than in traditional marketing, sometimes even 0. 

Hence, the ROI on digital marketing efforts is considerably higher than traditional marketing. This also allows small-scale businesses and start-ups to make optimum use of digital marketing without causing very heavy stress on their budgets.

3. Trackable & Measurable Results 

In our opinion, any company strategy is a waste of time if you cannot measure your performance. This basically means making efforts in the blind.

Compiling a strong strategy and implementing it is just half the battle. Tracking your performance, measuring your success/failure, and taking corrective steps is the ultimate goal.

With platforms like Google Analytics and Google Search Console, you can track the performance of your digital marketing campaigns end-to-end. 

That’s how you decide what works best for you and continue those strategies.

4. Improved Conversion Rates

As we saw above, with the help of tracking the performance, we can assess where our maximum sales come in from and accordingly target consumers.

Thus, it simply means higher conversion rates as we invest where we are in demand.

In traditional marketing, it is difficult to impossible to find out where the lead got converted from and thus you may be wasting your time on the wrong leads.

But with digital marketing, this can be solved by targeting a similar audience that had the maximum leads converted.

5. Increase Social Currency 

Social currency is ultimately the presence that you have on digital platforms. It is somewhat your digital footprint. With the help of digital marketing, you can consistently increase your social currency, which means your online presence gets bigger and stronger. 

How is this beneficial? With everyone present online, the more you are visible to people, the higher the chances of your business being noticed. Which finally brings in more sales. 

Like accumulating wealth or currency, collecting your social currency doesn’t happen overnight. With consistent efforts, the increased social currency will reap repeated sales and less marketing effort will be needed. Thus, digital marketing is very beneficial to increasing social currency.

6. Interactive Marketing 

Digital Marketing is all about two-way interaction. Brands interact with their target audience to portray their uniqueness through various digital marketing campaigns. In turn, customers interact, engage, and put forward their interest in that particular brand. Such a benefit of digital marketing is rarely visible in traditional methods. Both brands and customers are aware of their interaction with each other.

No potential brand can know the accurate amount of eyes that their billboard has attracted and if so, how many are actually interested in their product/service. Likewise, customers with a short attention span rarely keep note of the details on a billboard and enquire with the brand later.

7. Scope of A/B Testing

One of the greatest features of digital marketing is the ability to test 2 different ideas for the same campaign. 

Suppose you were running a digital marketing campaign and you are confused about the creatives of the campaign. With A/B Testing, you can run both the creatives to 50-50 of your target audience and see what performed better.

This way you can finalize your campaign’s creative based on results and not just your instinct or gut. 

8. Remarketing Opportunities

With the help of niche and digital marketing, you can send out personalized messages to a similar audience which increases your chances of converting them into consumers. This process of reaching out to those who have shown interest in your product/service or brand via email, targeted ads, and SMS is known as remarketing.

With remarketing, personalization becomes the key to a consumer’s mind and helps him remember your business.

Email Marketing is the best form of remarketing which lets you formally communicate with your customers but with a personalized message. Often Email Marketing has seen higher open rates and responses than other platforms. In 2023, with Whatsapp marketing into action, brands use Whatsapp as well for their remarketing campaigns. 

9. Better Customer Experience

Winning a customer’s loyalty is the ultimate win for a company. They are the best marketers for your business. With digital mediums, reaching out to customers who are interested or have complaints about your brand is easier. 

For those who are interested in your product/service or have enquired about it, you can use remarketing techniques or provide them coupon codes to convert them into sales.  

Also, brands use chatbots to engage with interested customers 24/7 and answer basic questions to ensure that they don’t shift to your competitors in your absence.

On the other hand, when a customer has complaints about your brand, you have the chance to showcase your sympathy with the customers and also push forward a brand message that ‘Customers are the Primary Focus’. Other than that, it shows that the brand is sensitive to the current scenarios and believes in apologizing whenever they commit a blunder.

All of this, holistically, helps customers build a good reputation for the brand within their psychology which in the long run will convert into repeated sales.

10. Higher Engagement

We’re all well aware of how people are so interactive and active on social media platforms. This gives them a chance to businesses to post interactive content, engage with their customers, and answer their queries.

Customers love when brands listen to them and respond to them effectively. They prefer brands that value their voice. Thus, with the help of social media management and marketing, you can effectively communicate with potential customers and build your relationship & reputation.