Search Engine Optimization (SEO)
What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
- Products you sell.
- Services yoru provide.
- Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
Types of SEO
There are three types of SEO
TECHNICAL SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
ON-SITE SEO
On-page SEO, which is sometimes called on-site SEO, is the process of tweaking a page's content, tags, and internal links to improve search visibility and increase traffic.
OFF-SITE SEO
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.